Sky wants 3m broadband by 2010
''Another report on this subject''
James Murdoch, BSkyB chief executive, has said he is targeting 3m broadband customers by 2010 - about one sixth of the households expected to have broadband accounts by then. This is in return for the £400m (E581m) its investing in the service. Responding to City nervousness about the venture he said ": "It's a couple of quarters of operating profit to build a franchise that is going to have the durability of decades and open up millions of customers. I'll make that trade any day."
The group is building on the Easynet broadband network it bought last year for £211m. The initial investment will include subscriber acquisition costs of about £80, on average, for a customer. BSkyB said the broadband product was expected to begin reaping profits in 2010.
Meanwhile, Murdoch confirmed BSkyB was examining AOL's UK internet access business, which has 2.2m customers, but cautioned it was wary about overpaying.
BT, currently market leader in broadband access said: "BT's broadband is available now, Sky's tomorrow and Carphone's 'free forever' has never been'." BT recently successfully had the ad campaign of the mobile phone retailer stopped. BT charges £17.99 for a 1-2MB service.
Regards Satdude.
''Another report on this subject''
James Murdoch, BSkyB chief executive, has said he is targeting 3m broadband customers by 2010 - about one sixth of the households expected to have broadband accounts by then. This is in return for the £400m (E581m) its investing in the service. Responding to City nervousness about the venture he said ": "It's a couple of quarters of operating profit to build a franchise that is going to have the durability of decades and open up millions of customers. I'll make that trade any day."
The group is building on the Easynet broadband network it bought last year for £211m. The initial investment will include subscriber acquisition costs of about £80, on average, for a customer. BSkyB said the broadband product was expected to begin reaping profits in 2010.
Meanwhile, Murdoch confirmed BSkyB was examining AOL's UK internet access business, which has 2.2m customers, but cautioned it was wary about overpaying.
BT, currently market leader in broadband access said: "BT's broadband is available now, Sky's tomorrow and Carphone's 'free forever' has never been'." BT recently successfully had the ad campaign of the mobile phone retailer stopped. BT charges £17.99 for a 1-2MB service.
Regards Satdude.