A big red button in the middle of a sleepy Belgian town square, it would be hard not to push it wouldn't it? Especially if there was a big 'Push to add drama' sign hanging over it.
Well luckily for the people behind the promotional video 'A Dramatic Surprise On A Quiet Square' the urge was too great for people in this Flemish town.
And when they did all sorts of chaos were unleashed starting with a man being carried out of building on a stretcher by ambulance workers toppling to the floor.
Then a cyclist hits the ambulance and brawls with a paramedic before a gang are involved in a shootout with police... oh yeah, there's also an American football team in there somewhere.