NAB 2016: Grass Valley, Cisco team for integrated broadcast solutions
Details
Joseph O'Halloran
| 17 April 2016
Broadcast technology leader Grass Valley has entered into a Memorandum of Understanding (MOU) with Cisco designed to develop broadcast IP workflow solutions that will improve customers’ business agility.
20160407 4K Family Shot Kayenne.WebThe MOU aims to create an environment for widespread collaboration between the two companies, covering IP networking, virtualised computation and security solutions. Notably there is an immediate plan to develop a solution that combines Grass Valley’s Broadcast Data Centre architecture with Cisco Media Blueprint solutions comprising IP-based, virtualised, and media-aware network infrastructure and applications based on open IP standards.
“These are changing times, and broadcasters are looking for solutions that are powerful, yet interoperable and affordable,” commented Grass Valley senior vice president of strategic marketing Mike Cronk. “Working closely with Cisco to develop IP solutions, especially ones that rely on the new virtualised network core, will provide our customers with enormous benefits as they look to improve their existing workflows or build new greenfield sites that help them take advantage of new business models and distribution schemes.”
“Together, we intend to enable the shift from proprietary appliances to open IP networking, helping broadcasters gain the benefits of a virtualised, media-aware network,” added Steve Steinhilber, vice president, Vertical Partner Ecosystems, Cisco. “Combining the Cisco Media Blueprint technologies and applications with the Grass Valley top-tier broadcast and production solutions, we can help broadcasters efficiently scale video production to deliver new content experiences faster, and drive revenue.”
Details
Joseph O'Halloran
| 17 April 2016
Broadcast technology leader Grass Valley has entered into a Memorandum of Understanding (MOU) with Cisco designed to develop broadcast IP workflow solutions that will improve customers’ business agility.
20160407 4K Family Shot Kayenne.WebThe MOU aims to create an environment for widespread collaboration between the two companies, covering IP networking, virtualised computation and security solutions. Notably there is an immediate plan to develop a solution that combines Grass Valley’s Broadcast Data Centre architecture with Cisco Media Blueprint solutions comprising IP-based, virtualised, and media-aware network infrastructure and applications based on open IP standards.
“These are changing times, and broadcasters are looking for solutions that are powerful, yet interoperable and affordable,” commented Grass Valley senior vice president of strategic marketing Mike Cronk. “Working closely with Cisco to develop IP solutions, especially ones that rely on the new virtualised network core, will provide our customers with enormous benefits as they look to improve their existing workflows or build new greenfield sites that help them take advantage of new business models and distribution schemes.”
“Together, we intend to enable the shift from proprietary appliances to open IP networking, helping broadcasters gain the benefits of a virtualised, media-aware network,” added Steve Steinhilber, vice president, Vertical Partner Ecosystems, Cisco. “Combining the Cisco Media Blueprint technologies and applications with the Grass Valley top-tier broadcast and production solutions, we can help broadcasters efficiently scale video production to deliver new content experiences faster, and drive revenue.”