Brits are so desperate to get a suntan that half of them will burn on the first day of their holiday, a survey has revealed.
A study of 2,000 holiday-makers found that 14 per cent of Brits don’t even use sun tan protection on the very first day of their holiday, and 25 per cent use a really low factor.
Asked why they are so desperate to get a tan, 68 per cent of people blame their addiction to the sunshine on the terrible British weather.
Half of people travelling this summer said they will consider their holiday a complete and utter flop if they don’t walk away with a decent tan.
Even those people who start the holiday by religiously applying lotions and potions stop using them by day four if they haven’t achieved a perfect bronzed complexion.
A study of 2,000 holiday-makers found that 14 per cent of Brits don’t even use sun tan protection on the very first day of their holiday, and 25 per cent use a really low factor.
Asked why they are so desperate to get a tan, 68 per cent of people blame their addiction to the sunshine on the terrible British weather.
Half of people travelling this summer said they will consider their holiday a complete and utter flop if they don’t walk away with a decent tan.
Even those people who start the holiday by religiously applying lotions and potions stop using them by day four if they haven’t achieved a perfect bronzed complexion.