Murdoch attacked central television marketing in football
Brussels - An EU complaint against the central marketing of the TV rights of professional football clubs, the Medienmogul Rupert Murdoch. Although it is primarily Italy, but the German Football League (DFL) is likely the case very closely observed.
According to "Heise.de", the Italian pay-TV broadcaster Sky Italia at the European Commission because of the planned re-introduction of central marketing for the TV rights complains. Thus, the Italian government pressure on the clubs exercised, from 2012 to return to central marketing. The aim is to have the gap between the big clubs such as AC Milan, Inter Milan or Juventus Turin and the smaller representatives from the House of Lords and the second Italian league reduced.
Sky Italia argued in the Italian business newspaper Il Sole 24 Ore "that the clubs not to renounce the self-promotion may be forced. Sun cites the pay-TV channel to the rule that laws of the member states do not violate the principles of European law. The political initiative in Italy was, however, a breach of European competition law.
This could be the central marketing in Germany tilt. Because decide the EU judges that the Italian government is not in the economic rights of the individual clubs may intervene, it would have been loud "Heise.de" the DFL certainly no disciplinary powers. So far, that the Bundesliga clubs in the central market must agree to a DFL-license.
The central marketing of television licences is also the Wettbewerbshütern for some time a thorn in the eye. For outsiders, the central marketing of the norm, but in fact the model is based on a derogation. And indeed, the Federal Cartel Office is currently examining the central marketing at the DFL.
Source: Digital
Brussels - An EU complaint against the central marketing of the TV rights of professional football clubs, the Medienmogul Rupert Murdoch. Although it is primarily Italy, but the German Football League (DFL) is likely the case very closely observed.
According to "Heise.de", the Italian pay-TV broadcaster Sky Italia at the European Commission because of the planned re-introduction of central marketing for the TV rights complains. Thus, the Italian government pressure on the clubs exercised, from 2012 to return to central marketing. The aim is to have the gap between the big clubs such as AC Milan, Inter Milan or Juventus Turin and the smaller representatives from the House of Lords and the second Italian league reduced.
Sky Italia argued in the Italian business newspaper Il Sole 24 Ore "that the clubs not to renounce the self-promotion may be forced. Sun cites the pay-TV channel to the rule that laws of the member states do not violate the principles of European law. The political initiative in Italy was, however, a breach of European competition law.
This could be the central marketing in Germany tilt. Because decide the EU judges that the Italian government is not in the economic rights of the individual clubs may intervene, it would have been loud "Heise.de" the DFL certainly no disciplinary powers. So far, that the Bundesliga clubs in the central market must agree to a DFL-license.
The central marketing of television licences is also the Wettbewerbshütern for some time a thorn in the eye. For outsiders, the central marketing of the norm, but in fact the model is based on a derogation. And indeed, the Federal Cartel Office is currently examining the central marketing at the DFL.
Source: Digital