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Air Canada has its own video news channel, Air Canada News, which has been created to keep the airline's cabin crew informed with up-to-date work-related information.
ACN, which first aired in November, was recently recognized by the International Travel Catering Association with a coveted Mercury Award in the Systems and Processing Category. Now, the channel has taken a new lease of life and is being used as content for the airline’s digital signage network.
The digital signage solution, provided by X2O Media, uses the Xpresenter system to develop and air broadcast-quality content on digital display screens located in the airline's Montréal In-Flight Service Crew Support Centre and In Flight Service Training Centre. By using Xpresenter's patented graphics template approach, Air Canada staff can quickly and easily update the network with promotional videos, local news, and information regarding the airline’s products, policies, and procedures. Xpresenter allows users to work directly within Microsoft PowerPoint. Because Xpresenter is based on “smart templates” that automatically update from data feeds, the network also includes frequently changing data, such as flight departure information, preflight information, stock prices, and weather maps.
”Air Canada's ACN digital signage network gives us a modern and more innovative means of communicating with our cabin crew,” said Nathalie Lemyre, Air Canada's GM/Customer Service Innovation and Planning.
“The greatest impact of ACN is our ability to tailor our message to varying cabin crew interests. By mixing information that is naturally of interest to our crews such as weather information and human-interest pieces with our own product and service information, we're better able to capture their attention and convey our message. We believe that arming our crew with up-to-date information will have a positive impact on the quality and consistency of our customer service.”
ACN, which first aired in November, was recently recognized by the International Travel Catering Association with a coveted Mercury Award in the Systems and Processing Category. Now, the channel has taken a new lease of life and is being used as content for the airline’s digital signage network.
The digital signage solution, provided by X2O Media, uses the Xpresenter system to develop and air broadcast-quality content on digital display screens located in the airline's Montréal In-Flight Service Crew Support Centre and In Flight Service Training Centre. By using Xpresenter's patented graphics template approach, Air Canada staff can quickly and easily update the network with promotional videos, local news, and information regarding the airline’s products, policies, and procedures. Xpresenter allows users to work directly within Microsoft PowerPoint. Because Xpresenter is based on “smart templates” that automatically update from data feeds, the network also includes frequently changing data, such as flight departure information, preflight information, stock prices, and weather maps.
”Air Canada's ACN digital signage network gives us a modern and more innovative means of communicating with our cabin crew,” said Nathalie Lemyre, Air Canada's GM/Customer Service Innovation and Planning.
“The greatest impact of ACN is our ability to tailor our message to varying cabin crew interests. By mixing information that is naturally of interest to our crews such as weather information and human-interest pieces with our own product and service information, we're better able to capture their attention and convey our message. We believe that arming our crew with up-to-date information will have a positive impact on the quality and consistency of our customer service.”